TodayTix statistics at a glance
TodayTix has built a large live-entertainment marketplace around same-day discovery, discount access, and rewards. The strongest signal in the dataset is scale: 70 million tickets have been sold through TodayTix Rewards (TodayTix Rewards), while the company says it has engaged more than 5 million users since launch (TodayTix about-us).
Fast facts
- Launched in December 2013 in New York City (TodayTix about-us).
- Works with thousands of venues (TodayTix about-us).
- Has partnerships with more than 1,300 arts institutions (TodayTix about-us).
- Rewards members have earned $6.2 million in TixCash (TodayTix Rewards).
- Rewards members have saved $38.2 million (TodayTix Rewards).
- The app shows 56K ratings with a 4.9 score on the App Store (App Store).
- Google Play shows a 4.9-star rating and 54K opinions (Google Play).
Table of contents
- TodayTix scale and audience
- TodayTix Rewards statistics
- City coverage and show listings
- App store and mobile performance
- Pricing signals and value cues
- What the numbers suggest
TodayTix scale and audience
TodayTix statistics point to a platform that is both broad and highly specialized. It is broad because it operates across major theater markets and works with thousands of venues. It is specialized because its strongest product story centers on fast access to last-minute seats, lotteries, rush inventory, and discounts.
The founding date matters because it gives context to the growth numbers. Since launching in December 2013 in New York City (TodayTix about-us), TodayTix says it has engaged more than 5 million users (TodayTix about-us). That is a meaningful audience for a live entertainment app that depends on repeat discovery, not just one-time transactions.
Why the audience numbers matter
The dataset shows two different kinds of reach:
- Supply-side reach: thousands of venues and more than 1,300 arts institutions (TodayTix about-us).
- Demand-side reach: more than 5 million users and 70 million tickets sold (TodayTix about-us; TodayTix Rewards).
Those are not the same metric, and they should not be read as interchangeable. Together, though, they suggest a marketplace that has spent years creating habits around browsing, booking, and returning for new shows.
Big number: TodayTix Rewards says 70 million tickets have been sold (TodayTix Rewards).
That figure is especially useful because it anchors the platform in actual ticket movement rather than only app installs or impressions. In a category where urgency drives action, a large cumulative ticket total usually signals that the user experience is doing more than entertaining curiosity.
TodayTix Rewards statistics
TodayTix Rewards is the clearest structured loyalty program in the dataset, and the tiers tell a lot about how the company encourages repeat booking.
Rewards tier table
| Tier | Entry point | Main benefits | Source |
|---|---|---|---|
| Red | 2 tickets | $5 / ?4 TixCash, lottery entries worth 2x | TodayTix Rewards |
| Silver | 6 tickets | $10 / ?8 TixCash, lottery entries worth 3x, early access to promotions and presales | TodayTix Rewards |
| Gold | 16 tickets | 5x lottery chances, free Ticket Protection on 3 orders per year, extra 10% off eligible purchases | TodayTix Rewards |
The step-up design is easy to understand. After 2 tickets, users start earning meaningful rewards. After 6 tickets, the program adds stronger earning power and early access. By 16 tickets, the program is pushing the heaviest users with the most valuable perks (TodayTix Rewards).
Key reward figures
- Members have earned $6.2 million in TixCash (TodayTix Rewards).
- Members have saved $38.2 million (TodayTix Rewards).
- TixCash expires after 6 months unless more is earned (TodayTix Rewards).
- Status lasts until December 31 of the following year unless a higher tier is reached (TodayTix Rewards).
- All tickets above $5 / ?5 are eligible for status accrual (TodayTix Rewards).
These details show that the program is built to keep attention on the app between purchases. Expiration rules create a reason to return. Status windows extend value over time. Ticket-earn thresholds make the program feel accessible without being trivial.
Ticket protection and timing
Ticket Protection appears multiple times in the dataset for a reason. TodayTix Rewards says it can cancel eligible orders up to 24 hours before showtime (TodayTix Rewards), and Gold members get free Ticket Protection on 3 orders per year (TodayTix Rewards).
That is a practical benefit for theater buyers who may be making plans well in advance and then need flexibility later. The 24-hour cutoff is a concrete operational detail, not just a marketing promise.
Perks migration note
The dataset also records a program change: Perks credit stopped earning on July 3, 2024, and balances were transferred to TixCash on July 3, 2024 (TodayTix Rewards).
That date matters because it signals a loyalty-system cleanup rather than an entirely new rewards concept. For readers comparing older and newer references to TodayTix Rewards, this is the key historical divider.
City coverage and show listings
TodayTix does not present itself as a generic national ticket platform. Its city footprint is very specific, and the list of major cities helps explain its brand position.
TodayTix lists New York City, London, the San Francisco Bay Area, Los Angeles, Washington, D.C., Chicago, and multiple cities in Australia among the biggest cities it serves (TodayTix about-us). The Google Play listing expands that footprint further, saying the app is available in London?s West End and in Chicago, Los Angeles, San Francisco Bay Area, Boston, Washington DC, Seattle, Philadelphia, Toronto, Connecticut, Houston, Dallas, and Melbourne (Google Play).
Market coverage snapshot
| Coverage type | Places named in the dataset | Source |
|---|---|---|
| Core cities highlighted by TodayTix | New York City, London, San Francisco Bay Area, Los Angeles, Washington, D.C., Chicago, multiple cities in Australia | TodayTix about-us |
| Additional app-market cities | Boston, Seattle, Philadelphia, Toronto, Connecticut, Houston, Dallas, Melbourne | Google Play |
This table is useful because it shows the platform?s emphasis on major theater and live-event metros. The repeated presence of New York, London, Los Angeles, and Chicago reinforces the sense that TodayTix is built around premium urban demand.
Homepage pricing signals
The homepage listings provide another view of the marketplace. The dataset includes a range of current show prices, such as:
- & Juliet from $59 (TodayTix homepage)
- Death of a Salesman from $97 (TodayTix homepage)
- The Lost Boys from $58 (TodayTix homepage)
- Titanique from $60 (TodayTix homepage)
- Wicked from $99 (TodayTix homepage)
- MJ The Musical from $71 (TodayTix homepage)
- CATS: The Jellicle Ball from $69 (TodayTix homepage)
- Dog Day Afternoon from $59 (TodayTix homepage)
- Death Becomes Her from $62 (TodayTix homepage)
- Two Strangers (Carry a Cake Across New York) from $61 (TodayTix homepage)
- Schmigadoon! on Broadway from $62 (TodayTix homepage)
- Ragtime from $112 (TodayTix homepage)
- The Great Gatsby from $62 (TodayTix homepage)
- SIX from $62 (TodayTix homepage)
- The Lion King from $108 (TodayTix homepage)
- Hamilton from $112 (TodayTix homepage)
- The Book of Mormon from $72 (TodayTix homepage)
These are useful not because they prove market-wide price averages, but because they show the range of entry points the app surfaces. Even within a single homepage snapshot, the prices span from the high-50s to above $100.
App store and mobile performance
The app metrics suggest that TodayTix is not just a website with ticket listings. It is a product designed to convert urgency into mobile behavior.
App Store signals
The App Store page shows:
- 56K ratings with a 4.9 score (App Store)
- An age rating of 4+ years (App Store)
- An app size of 106.6 MB (App Store)
- The app is free (App Store)
- It is designed for iPad (App Store)
- It is not verified for macOS (App Store)
The description also says the app offers last-minute theatre seats at exclusive prices through Lottery and Rush, plus Presales and 24hr Offers (App Store). It says Ticket Protection can cancel up to 24 hours before showtime and that tickets can be found in minutes and received in email or in the app (App Store).
Google Play signals
Google Play shows:
- 4.9-star rating (Google Play)
- 54K opinions (Google Play)
- 1M+ downloads (Google Play)
- PEGI 3 (Google Play)
The listing says Broadway discounted tickets can be booked in 30 seconds or less (Google Play). It also says users can enter daily lotteries for popular Broadway and Off-Broadway shows and that Rush tickets are sold on a first-come, first-served basis every performance day (Google Play).
What the app ratings suggest
It is rare to see both stores show the same 4.9 score level at this scale (App Store; Google Play). While the datasets do not allow a deeper statistical comparison, the numbers do suggest that the product experience has strong user approval on both platforms.
The combination of a large review base, a free download, and a mobile-first booking promise makes the app statistics especially important for the brand. In a ticketing category, high ratings can be a differentiator because they reduce friction around trust.
Pricing signals and value cues
TodayTix statistics repeatedly emphasize value, but not in a single simplistic way. The platform mixes discounted seats, lotteries, rush access, presales, rewards, and ticket protection.
Value mechanics found in the dataset
- Lottery and Rush for last-minute access (App Store; Google Play).
- Presales and 24hr Offers for early or time-sensitive deals (App Store).
- Daily Drops up to 50% off refreshed daily in the app (TodayTix Rewards).
- TixCash earned through activity and status tiers (TodayTix Rewards).
- Ticket Protection for flexible cancellations (TodayTix Rewards; App Store).
Those elements are worth separating because they do different jobs. Rush and lotteries create urgency. Presales reward planning. Drops provide repeat browsing motivation. TixCash and status tiers build retention. Ticket Protection lowers perceived risk.
Key discount and benefit stats
- Daily Drops can be up to 50% off (TodayTix Rewards).
- Drops are refreshed daily in the app (TodayTix Rewards).
- Gold members get an extra 10% off eligible purchases (TodayTix Rewards).
- Silver and Gold members get early access to promotions and presales (TodayTix Rewards).
That mix matters because theater buyers are often comparing emotional appeal, timing, and budget at the same time. TodayTix statistics show a business model built around solving that tension from multiple angles rather than relying on one discount mechanism.
What the numbers suggest
The cleanest reading of the TodayTix statistics is that the brand has turned live entertainment into a high-frequency mobile habit. The scale metrics are real but not abstract: more than 5 million users, 70 million tickets sold, $38.2 million saved, and $6.2 million in TixCash earned all point to repeated use rather than one-off discovery (TodayTix about-us; TodayTix Rewards).
A second reading is that TodayTix has created a layered product, not just a booking app. The company?s numbers split across city coverage, app ratings, rewards tiers, and ticket inventory. That structure helps explain why it can support both last-minute bargain seekers and recurring theater fans.
A third reading is that the platform?s strongest competitive edge is clarity. The dataset makes the user journey easy to understand:
- Find the show.
- Choose a deal path such as Rush, Lottery, Drops, or presales.
- Earn TixCash and status over time.
- Use Ticket Protection if plans change.
Those steps are reflected directly in the statistics, not inferred from vague brand language. For a ticketing platform, that kind of simplicity is a major asset.
The final takeaway from the data is that TodayTix?s mobile presence is not decorative. With 56K App Store ratings, 54K Google Play opinions, and a 4.9 score on both platforms, the app appears to be a core part of how users interact with the service (App Store; Google Play). In practical terms, the statistics point to an entertainment marketplace that has succeeded by making theater discovery feel immediate, repeatable, and rewarding.